Above all, we value the principles of slow fashion. Fashion is not something that pops up on shopping centre windows more often than the seasons can change. Fashion is what is personal and comfortable. Anything that embellishes and delights the wearer is fashionable. That’s why every one of our products is independent of current trends and suitable to wear anywhere, anytime.

All of our cuts are simple and classic, and will suit you no matter what your body shape. Our garments fit equally well on those, who are naturally thin, or on those, who may be too shy to openly show off all your beautiful curves.

We’re completely confident in the quality and fit of our products, but you can always exchange or return unsuitable products for a 100% refund, free of charge.

When you buy a JustMust product for your wardrobe, know that you’re supporting Estonian production. All our garments are sewn in Tallinn, in a small factory in Mayer Business Quarter.

Enjoy the JustMust e-studio, Women!